Search Engine Marketing or SEM is the term used to describe what many call Pay Per Click advertising. SEM is an outstanding way to drive traffic to your website and is especially helpful for businesses that service a local market. SEM allows to you to fix your advertising costs and often shows a faster rate of return than SEO, but it’s more costly. As more and more consumers turn to the internet to research their purchases, in order to survive in today’s marketplace a well-planned SEM strategy should be deployed. Search Engine Marketing works best with proper planning because each time your ad is clicked it will cost you money. That’s why it’s so important to make every click count.
It will likely not be possible to optimize your web site for every key word or key phrase variation. This is one of the reasons that SEM is very important for your business. Of course you will make all efforts to fully optimize your website and take advantage of all the free organic traffic that you can get. But this may not be enough to drive adequate traffic and sales. We can analyse and determine exactly what key words and key phrases people are using to find your products or services. We can then structure your SEM advertising to correctly trigger relevant queries to maximize your budget and influence conversions.
We can set up your SEM campaign from scratch or modify and upgrade an existing campaign. We are fully qualified in Search Ads, Display Ads, Shopping Ads, Video Ads and Mobile Ads. We will work with you to determine what type of SEM ads will work best for your business and will target them to the audience that is most likely to convert on your website. We will then work with you on a monthly basis and help measure and improve your SEM efforts. You will need to determine what your monthly SEM investment will be and we will work within that budget while working for you to maximize your conversion goals. A monthly report showing your SEM performance will be provided so you can be assured that your advertising spend is working as efficiently as possible.